Find Web Developers
Find Web Developers

Archive for the ‘Uncategorized’ Category

Web Development Basics: Understanding SEO and Its Importance

Thursday, September 6th, 2018

You can help to improve the ranking of your website in the search engines by using SEO, which stands for search engine optimization. The benefit of having a higher ranking with the top search engines is attracting a lot more targeted traffic to your website. SEO is an essential ingredient in building the popularity, traffic and overall sales of your website. There are two main types of search engine optimization, including on-page SEO and off-page SEO.

* Understanding On-page SEO
Relevant optimization of keywords in your website title, tags and content as well as other aspects of your website is what is known as on-page SEO. One of the most important tasks that must be done in on-page SEO is to optimize the website for relevant keywords. You should try to have a keyword density of at least 3%, yet no more than 6%, as anything under 3% probably will not get picked up by the search engines and more than 6% density will likely be seen as spam, getting your site penalized or blocked by the top engines. Keywords should also be included in your website title as well, placing keywords near the beginning of the title for best results, particularly if your website has a very long title. If possible, have your keywords or company name in your domain name as a way to increase traffic by optimizing the value of your website.

* Understanding Off-page SEO
Your options and opportunities for optimizing your website through the use of off-page SEO techniques are limitless. On-page SEO techniques are fairly limited to just a couple of specific tasks, however off-page SEO, which can help you to build relevant, quality backlinks to your website, has absolutely no limits.

* Blogging

* Niche Forums

* Online Ads

* PPC or Pay Per Click Advertising

* Social Networking

* Article Marketing

While it is in your best interest to utilize each and every one of these methods to build up the amount of quality backlinks to your website, you also need to be ready to commit to being consistent, which can be a lot to handle if you try to do too much, too soon. Consistency and variety of resources is key, particularly for the big engines like Google, which give better results to sites that submit one or two articles, blogs, posts or pages each day, rather than dumping them all in at once. Your start-up goal should be to submit at least one article to a top article directory each day and make one blog post each day. Once it becomes easy for you to meet your daily goal, start laying in a single forum post each day and then brush up on your various campaigns for PPC.

You need to set yourself a goal for how many backlinks you want to create in a day and stick with it – that’s the best way to consistently increase the number of off-page SEO campaigns you can successfully master. Your best bet is to commit to a daily, steady stream of quality, relevant content and if you can stick with it, you will be rewarded. Find a pace you can stick with and commit to either daily or weekly submissions for at least 3-6 months before trying something new. You will see a big difference not only in the quantity of traffic that visits your website, but the quality of it as well, if you work to improve and increase both your off-page and on-page SEO.

Web Development – What in the World is a Mashup?

Wednesday, September 5th, 2018

I’ve wanted to write something about mashups because I’ve been having trouble understanding just what they are, and writing often clears the way to understanding with me. I hope this article works for you. On the other hand you may be perfectly clear on the subject already. In which case don’t read this article as it may just confuse things for you and I couldn’t live with the guilt. I’m joking!

Anyway, I read a book recently where mashups were touted as one of the additions to web applications that make for the difference between Web 1.0 and Web 2.0. Antediluvian Web 1.0, of course, was that unenlightened time near the turn of the century when our relationship with the web was limited to feeding it information and reading what it had to say. Web 2.0, or today’s web, not only takes what we feed it but interacts with our input; and what we read is then altered and illuminated in the process. Or something like that. Put a lot of the emphasis on the word “interacts” in my definition of Web 2.0.

Further research found that in order to make a mashup you first had to know something about XML because that is the language used to structure the data–whatever that means. I found a number of fine books on the subject I’ll never get around to reading. Then you have to know a lot about JavaScript because that will be the functionality that brings life to your web page. After that you are ready to form your mashup. All you need is php and mySQL to retrieve the data from the API or API’s (Google maps is a good example of an API often used in mashups). At this point I became fairly certain I wouldn’t be developing any mashups of my own any time soon as I am even less clear on the definition of API’s than I am of mashups.

Ok, so what is a mashup? A mashup, according to the Wikipedia is a “web page or application that combines data or functionality from two or more external sources to create a new service.” Apparently you couldn’t combine things under Web 1.0? Anyway, I don’t think I can improve much on that definition. In fact I feel like the judge who once defined pornography by saying he couldn’t define it but he knew it when he saw it!

The mashups I am most familiar with appear when I want to travel and need a place to stay. It seems every hotel and motel on the continent has a webpage with a map on it produced by Google Maps. Usually the information on the hotel jumps out at you when you run your cursor over an oversized pin in the map. You can usually zoom in on the motel to find the easiest way to get there. This is an example of two databases, Google maps and a hotel database acting in concert with JavaScript allowing you to interact with the webpage. Walla! You’ve got a mashup.

Web Development – Ups And Downs Of Web Development

Sunday, September 2nd, 2018

It’s funny how many people have an unrealistic idea about a computer online business. They somehow conceive of the idea that an internet business is easy to develop. The funny thing is, almost every legitimate entrepreneur begins a sales pitch with the caveat, this is no G.R.Q scheme. (get rich quick)

This case was brought to my attention: Partners started an online business with two others. None had any experience with online marketing. The first two suggested they build their own web site. After a couple of months the second two grew tired of waiting. They figured all they had to do was have a web site built because their product idea was so good it would sell itself.

The first two learned a lot more work had to be done in addition to having a site and product. The second two hired a webmaster and paid him $5000,00 to build a site. That was just for the design and web pages. They both completed their sites around the same time. The second two had no marketing skills and no marketing was included in their price. The first two picked up a lot of marketing skills along the way. Who do you think was successful?

So, here’s the drill, if you’re going to start an internet marketing online business, give yourself a reality check. What you should know.

Having someone build your website:

  • Research and shop carefully for price.
  • Find out if your webmaster includes any marketing features.
  • Find out all you can about how online businesses work and apply yourself diligently.
  • Be prepared for times, when nothing is happening with your site and you become frustrated.
  • You will have no control over your site, you’re at the mercy of the webmaster.
  • Will, in most cases be quite expensive.

Building your own site.:

  • You will have total control.
  • Will become knowledgeable about building websites.
  • Will be much less expensive.
  • Will understand the importance of marketing.
  • Will understand how to apply marketing.
  • Will feel pride in your accomplishment

Whatever you do, do not undertake this venture lightly. There can be a big difference in what kind of money you put out. Neither of the partners had any idea what they were doing when they started. The second couple could have saved themselves a lot of money if they’d had this article.

To learn more about internet marketing and many other skills necessary for a profitable
internet business, click here: [http://www.theaffableaffiliate.com/] You’ll receive an ebook, “15 Steps to Internet Success,” and a series of lessons about topics much like this one. Trust me, you will learn a lot, no matter how long you have been marketing. Just do it!