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Find Web Developers

Placing Search Engines at the Heart of Web Development and Strategy

August 28th, 2018

Search engine optimisation has traditionally been the practice of increasing the ranking of an existing website by altering the content and promoting inbound referral links from other highly ranked pages. The first part (altering the content) can be a bit like trying to panel beat a rusty VW Beetle into a Ferrari. Often to be effective, the entire structure and content of a website needs renewing, including with the coding (especially websites built in tables or Flash), making it a very costly exercise.

A New Beginning

In truth, the best way forward is to completely rebuild the site with fresh search engine optimized text, structure, coding and often design. This way a company can also take advantage of new advances such as content management systems for greater control of content; database driven content to automate the process; RSS news feeds to keep the site current; and standards compliant coding for greater accessibility and usability.

A website may also need to adopt a more sales-driven approach that converts into greater online sales or stimulates a greater response, thus building your customer database for future opt-in mailings. Or it may need to be more interactive and useful to people to encourage return visits and recommendations.

Referral Link Generation Starts at Home

While the new site is being developed, the task of promoting referral links must start in earnest. This is an ongoing process that takes time, effort and imagination. Begin with any websites already under your control. Make sure you are making the most of links from highly ranking pages from websites you own, if it’s appropriate to have links. Then approach suppliers and affiliates. Make sure any existing links from their pages to yours contain core search term keywords and not ‘click here’ or ‘visit the website’. Then try the free listing business directories. Assess the quality of paid for listings, and if your competitors are there, it makes sense for you to be there too.

Online PR is in Your Hands

Many links can be generated through a variety of promotional techniques. Submit your website for review; invite journalists to review your products or services; write your own articles and submit them to publishing websites; create blogs to air your opinions on your trade and use social networks such as Linkedin. As long as it’s ethical and honest, it’s a valid way of generating links to your pages. Dirty tricks such as blog spam can back fire and destroy your reputation.

When the site is complete, continue this process by generating links to specific landing pages to increase their ranking too (remember, your homepage is important, but it can’t do everything in terms of SEO so spread the load).

The SEO Blueprint for New Websites

All new websites should put targeting, content and SEO at the very heart of the process.

These issues must be addressed at the outset:

1) Who is your audience and who is most valuable to you?

2) How will you reach them?

3) What will encourage them to use and return to the website?

4) What will stimulate them to buy or respond?

5) How will you use the customer data to build relationships?

With these findings you can formulate:

1) Core search term keywords and phrases

2) Site structure with key landing pages

3) SEO text, ensuring good keyword densities within URLs, page titles, meta tags, H tags, body text and alt tags

4) Other useful content and media

Then begin the process of identifying and creating referral link opportunities:

1) Within your existing website network

2) On your supplier and affiliates web pages

3) On free business listings

4) On paid for business listings

5) By generating PR

6) Through self published articles

7) Through company blogs

8) Through appropriate social networks

Always remember that Google ranks web pages according to relevance (the content of the page) and importance (the number of links to it from other important websites). By doing so your website need never languish at the bottom of the heap. And what’s more, when your audience increasingly finds your website, they will be inspired by its up-to-date, fresh, relevant and engaging content, and won’t fail to respond in the way you want them to.

Finding Web Designers to Work With Your Budget

August 27th, 2018

As a business owner, your company certainly needs the best possible chances for growth and success. The economic times are harder than ever, and many companies are struggling just to stay afloat, let alone grow. If you are looking to increase your business success or to help make more people aware of your company, it can help to ensure that you have built a strong online presence. In order to do this, you need a great website that is built by great web designers. Unfortunately, as a business owner, you also need to consider your budget.

It is essential that you take the time to sit down and really consider what you are willing to spend on your site design. Remember that a great site will offer return on investment either in the form of sales or of new customer interest, but remember also that this return can be slow to develop as you build traffic and create a user base. Don’t budget more than you can afford to spend, but be wary of spending too little and creating a site that simply doesn’t meet the needs of your consumers. It is a very delicate balance.

Once you have determined your budget, you will find that the best thing you can do is make use of a web design finder online. A well designed resource will offer thousands of designers around the country, including a number from your city or state. This will offer you the option to shop around for the best deal in general or to find the company in your particular area that will offer the best results within your budget estimate. By being able to state your budget and your specific site needs, you can deal only with companies qualified to do what you need.

At the end of the day, you will find that a great website offers your business the very best chances for success and continued growth. The world is becoming increasingly technology dependent, and many consumers only work with companies that they can find online whenever possible. Don’t miss out on this rapidly growing segment of the economy. When you find the right design team to help you build an online presence within your budget, you will find that the potential benefits are simply outstanding and that the chances of increasing your overall success can increase exponentially.

Can the Use of Flash Benefit Your Web Development Project?

August 24th, 2018

If you have been listening to Apple fanatics, you may think that Flash is on its way out when it comes to websites. This is actually not the case. In fact, an increasing number of websites are continuing to use Flash animation and the program is still one of the best to use when you want to add visual interest to any website development project.

What Flash does

Flash is capable of adding animated segments to a website that would otherwise be static and visually uninteresting. Some take the form of small, animated areas and others take the form of flash games that relate to your company and the products or services that it provides. They all can make someone sit up and take notice of your site and make it easier to convert clicks to sales because they can keep a prospective client’s interest long enough for you to sell them what you are offering.

Flash concerns: are they valid?

One thing that many customers worry about is whether an area of Flash animation will slow down the speed with which their website can load. In the past, it was thought that Flash animation would really bog down how quickly a website would load. It was thought to be particularly bad in circumstances where users had slow connection speeds. It has now been proven that this is not the case. There is now no reason why you cannot use Flash to make your website much more visually appealing.

Can Flash help with SEO?

Many companies do not realize that Flash animation can actually contribute to higher SEO rankings. The fact is that word of mouth can often cause a larger number of users to visit a particular website. What draws them to certain websites? Often, it is Flash animation. Depending on the type that is used, it can actually bring them back again and again, especially if a company keeps their website development project looking fresh and new by changing up their animation from time to time.

Because you are getting a larger number of hits from both first-time and repeat users, your SEO rankings will increase. When used in combination with other SEO methods it can really help to skyrocket a website to the top of search results.

What to be careful of

Of course, there are things that you should be careful of. You should never simply include Flash animation for its own sake. Instead, you need to find ways to use animation in a way that it will promote your company, its products or its services. Items such as flash banners can also help you to incorporate advertising that will also increase your site revenue.

When selecting a website design or development company, you need to make sure that they have experience working with Flash. An inexperienced developer may create a piece of animation that not only fails to promote your company but which may actually end up destroying the feel of your website and driving away the very customers that you are hoping to attract.